By invitation only – November 12th, 2015
HOW TO IMPROVE BOTTOM LINE RESULTS IN A STAGNATING TELECOM MARKET ENVIRONMENT: CASE STUDIES WITH LIVE DEMOS AND BUSINESS CASE CALCULATIONS FROM DEUTSCHE TELEKOM GROUP RE ALTERNATIVE REVENUE STREAMS AND INCREASED DIRECT MARKETING EFFICIENCY
Adastra will be hosting a business forum in business breakfast format for an exclusive group of executives from the Bulgarian Telecommunications Companies to enjoy a breakfast presentation and round table on the latest trends in the sector re improving bottom line results in a stagnating market environment – case studies with live demos and business case calculations from Deutsche Telekom Group proving how we can leverage Information Management technology and Adastra Partnering top-notch business insight solutions to: Generate alternative revenue streams; Increase Direct Marketing efficacy via comprehensive customer interaction monitoring and real-time event driven campaigning for improved conversion rates.
Martin Zahumensky is a co-founder of Adastra-Partnering, a “laboratory” for innovative greenfield ideas within the international Adastra group. Over the past 10 years, Martin has worked for major software consultancy companies and led numerous complex projects in Telecommunications, Banking and Financial Services industries. Martin is a recognized expert in the DQ & MDM and Big-Data area.
Matej Misik is a senior business consultant at Adastra Partnering focusing on big data monetization and application in the fields of population analytics and targeted marketing. During the past 2 years he has driven the development of Market Locator – a solution specifically designed for Slovak Telekom, Deutsche Telekom Group, Big Data monetization.
8:30 – 9:00 Coffee, Drinks and Hot breakfast
9:00 – 9:10 Opening – Lyoubomir Ovtcharov, CEO Adastra Bulgaria
9:10 – 9:55 Market Locator: Big data monetization and Mobile advertisement – with more than 500 B2B customers after just 4 months from product launch, Market Locator is one of the most successful new business products Slovak Telekom, Deutsche Telekom Group, has launched to date. We will show you, on a case study with live demo and business case calculations, how you could benefit from big data monetization – Matej Misik, Senior Business Consultant, Adastra Partnering
9:55 – 10:10 Coffee break
10:10 – 11:00 Adalytics: Omni channel Customer Interactions – understanding your customers and their interactions has become overly complex in today’s multichannel world. Learn how, on a case study with live demo and business case calculations from Slovak Telekom, Deutsche Telekom Group, you could use web interaction data, combined with call centre interactions and typical DWH/CRM data to implement Omni-channel event collection + Real-time event driven campaigning in a matter of 2 months – Martin Zahumensky, CEO Adastra Partnering
11:00 – 11:30 Discussion Forum
Date & Time
Thursday, November 12th, 2015
8:30am – 11:30am
Venue with free parking lot for all Adastra Guests:
Хотел Hillton Sofia, Зала Musala 2
1 Bulgaria Blvd., 1421 Sofia